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Japanese
Invasion: Is It Good for Anime?
We have a special treat
today, class, so please take your seats. Instead of the typical
one-sided lecture about our favorite past time, I've invited
our own Dean of Academics, Kain, to
sit in and offer some counterpoints. So let's begin.
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An
anime that bucked the trends
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Some of you may recall
Kain's lecture on the state of anime
at the end of the 20th century. Today, we will continue
the discussion of anime at the turn of the millennium as it
becomes more visible in the American entertainment scene.
At the end of today's lecture, we invite you to share your
own opinions with the Staff and other students in the Lounge.
Years ago, anime (erroneously
referred to then as "Japanimation") was a rare find,
especially in a subtitled format. If you were lucky enough
to find a fan subtitling group, you had to wait weeks to receive
your tapes. Compare that to the availability of anime today,
where a show can be found online and subtitled practically
the same day as it airs in Japan. Add to that over a hundred
commercially licensed titles in the United States and the
popularity of anime in the West is at an all-time high. With
more availability comes more marketing, increased awareness
among a wider range of demographics, a definite influence
on American-produced entertainment and many other benefits...
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... which is not necessarily
a good thing, mind you. The old cliché of "more
is better" would certainly appeal to me as an anime otaku,
but only on a rudimentary level. On a global scale, this recent
surge in popularity among Western countries, in particular
the United States, will have repercussions that will resonate
through the entire anime industry for many years to come.
While anime as a commercialized product may flourish in an
economic sense, anime as an artistic medium will continue
to degrade. Like many things in life, you can't have your
cake and eat it, too.
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You're right, there
will be repercussions. But I would argue that those
repercussions will be beneficial, and that they are already
happening. Statistics show that not only is anime at a new
height of popularity in the United States, but in Japan, as
well. And it's not hard to see that the two are directly related.
With a new world market, anime creators and producers have
a wider audience and increased source of income. With that
in mind, they have gained the freedom to produce more and
more anime that they might not have had the chance to otherwise.
I agree that quantity does not equate to quality, but the
door is now open for many who may not have had a chance before.
This paves the way for not only the mainstream types of anime,
but also the abstract and artistic ones along the lines of
FLCL.
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Since when is opening
doors for every Miyazaki-wannabe
a good thing? Oh sure, the occasional gem like FLCL
will surface, but for every great anime there will be a dozen
Tekkens ready
to satisfy humanity's primal desire for sex and mindless violence
in order to cash in on some Yen. It is this very trend that
I had previously touched upon in my aforementioned lecture
that will spell the doom for anime as art. This doesn't
mean that my love for anime will wane. On the contrary, my
appreciation for classic works... anime that were born from
the blood, sweat and tears of those who weren't trying to
turn a global profit but instead wanted simply to entertain...
will only be magnified.
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East
meets West, anime style
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Who is to say that anime
as an art will die and not evolve? Again, I will contend that
it's happening already. Not only are new anime creators getting
a chance in their own country, but anime is now so far-reaching
that it is already being hailed as an influence in American
filmmaking: both live-action films and animation. The
Animatrix, for example, brings to American film the
creative ideas from the directors of Cowboy
Bebop and Ninja
Scroll while giving new directors the chance to share
their vision for the first time anywhere. Without recent popularity
of anime, would these directors have had another chance to
produce their art for a whole new audience?
Ultimately, as of this
writing, it is hard to predict if a project like The Animatrix
will be a complete success, or if others like it will follow.
But it foreshadows the shortening gap between American and
Japanese filmmakers. This cannot happen if anime is not continuously
created and exposed to old and new audiences alike. As the
two cultures continue to influence each other, anime as an
art will evolve... into what, only time may tell.
I'm sorry, did you say
"evolve"? De-evolve is more like it. Some
may construe my comments as elitist, but my intent is to keep
anime in its purest form possible. I am a traditionalist to
a fault; there are aspects of anime that we as otaku must
hold sacred. I realize that nothing can remain stagnant and
hope to survive in a world where tastes change daily, but
I feel strongly that where anime is currently headed is not
the right path.
Think about it for a
second. What was it that lured thousands of non-Japanese decades
ago to anime in the first place? My dear, it was its style;
anime had its own style (from art to music to story-telling
methods to choreography) that was distinctly and unerringly
Japanese. The fact that it's not like anything we've
seen or experienced before gave it an exotic appeal; as otaku
we grew to love these distinctive characteristics for what
they were, and that is as astonishingly beautiful art. Anime
today is becoming too sterile, too devoid of character. It's
losing its identity! Those new to the scene will not understand,
but for those old folks like us who have been around the anime
block a few times, we've witnessed the degradation of anime's
identity... and we don't like it one bit.
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Anime developed into
its current artistic state by becoming an outlet for the repressed
personalities and ideas that were once subdued by the unspoken
cultural rule in Japan that everyone should look and act the
same. While American anime otaku appreciate style, we also
recognize and embrace the individuality that we see coming
through anime as an art form. This new surge of anime comes
not from repression but from the flood of ideas by creators
who now have the freedom to express themselves. As long as
anime producers have that freedom, anime will create for itself
a new identity... and still remain pure and retain its creative
integrity.
Is anime evolving or
de-evolving? What effects will this "Japanese invasion"
have on anime? As you can see, these are questions that cannot
easily be answered. As much as Kain
and I disagree on the future of anime, it is clear that we
at least agree that anime will change in some way as a result
of its surging popularity. Whether this change results in
a whole new art form or into meaningless for-profit drivel
remains to be seen.
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